Fri. Apr 19th, 2024

Tahaluf (https://Tahaluf.com), the strategic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), has announced the single biggest events expansion program in Saudi history with plans to launch 20 new sectors-specific trade and consumer events in the Kingdom within 18 months. 

The massive expansion will see Tahaluf debut iconic Informa brands in Saudi Arabia, including CPHI and Cosmoprof, to serve the global pharmaceutical and beauty industries, enhance existing flagship brands, such as the real estate-focused Cityscape Global, and launch new titles and concepts aligned with the strategic objectives of the Kingdom’s Vision 2030. 

The expansion will further stretch Tahaluf’s lead as the largest Saudi Arabia-based event organiser in terms of square metres and revenue, and one of the largest across the Middle East.

“Our new events will focus on Vision 2030’s strategically important sectors, including technology, real estate, infrastructure, aviation, pharmaceuticals, food, health and beauty, tourism, finance and hospitality,” said Michael Champion, CEO of Tahaluf and a co-creator of LEAP, the world’s fastest-growing technology event. “This scaling up of our already successful portfolio represents an unprecedented growth curve in the global events industry, and helps realise national ambitions in job creation, new business opportunities, support for economic diversification, and the delivery of tangible economic impact.”

The expansion is estimated to generate more than US$1 billion in economic impact in Riyadh through exhibitor and delegate spending on travel and hospitality. The macroeconomic impact will complement Tahaluf’s investment in new office spaces in the country’s capital and its planned recruitment of up to 200-plus professionals over the coming year, including Saudi nationals.

“In addition, the events will further position Saudi Arabia as a global player in the staging of live events and expose international businesses to the reality of the Kingdom today as a dynamic and vibrant marketplace open to investment, collaboration, and tourism from all corners of the world,” added Champion. 

Since its launch, one year ago, Tahaluf has made a huge impact on the global events sector delivering record-breaking, award-winning events including LEAP, which, with the support of the Ministry of Communications and Information Technology (MCIT), has become the world’s most-attended tech show; the inaugural Cityscape Global last September; the artificial intelligence (AI) event DeepFest; the Saudi Government-backed ‘InFlavour’ global F&B mega-event; the Global Health Exhibition; and Black Hat MEA, the world’s most attended infosec event. 

Tahaluf’s outstanding success has seen the company attract investment from SAFCSP, EIF – a part of the National Development Fund – and will soon include Sela, the PIF-owned event production company, joining Tahaluf’s shareholders. The announced expansion will see Tahaluf further stretch its lead as Kingdom’s largest exhibition and large-scale conference organiser.

“With this powerful shareholder base, Tahaluf is now unrivalled in its ability to deliver and create outstanding quality events that turbo-charge transformation across Saudi Arabia’s high potential MICE sector,” said Champion. “The expanded portfolio will help increase the MICE sector’s share of Saudi Arabia’s non-oil GDP by bringing global expertise and foreign direct investment into the Kingdom, while creating economic and environmentally sustainable public-private partnerships. Additionally, the development of the MICE ecosystem will propel the tourism sector’s annual GDP contribution from its current three per cent to more than 10 per cent by 2030.”

Champion added the portfolio of planned launches represents strategic industry-specific vehicles for Tahaluf, the events sector, and Saudi Arabia. “Each new trade event will feature investment enabling formats, including investor and venture capitalist funding platforms, business matchmaking, and start-up pitching programmes. These will bring the latest technical know-how to the Kingdom and catalyse cross-border collaboration, partnerships, and inward investment. High-profile trade events have time and again proven their worth as business generation platforms shortcutting the time-to-market for many ventures looking for a foothold in Saudi Arabia – and the wider region – and our new titles, many of Informa’s most valuable IPs from USA, Europe and Asia, will exemplify this business-focussed approach.”

Distributed by APO Group on behalf of Tahaluf.

About Tahaluf:
Headquartered in Riyadh, Tahaluf brings together strategically important commercial communities from the Kingdom of Saudi Arabia, the wider Gulf region, and from around the world to a portfolio of world-class exhibitions and digital platforms.

Tahaluf is a joint venture partnership between Informa PLC, the world’s largest tradeshow organiser, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and Events Investment Fund (EIF). Sela, the Saudi-owned event production company renowned for its creation of spectacular event experiences, intends to join the joint venture in the near future.

Following the highly successful launches of award-winning tech events LEAP, Black Hat Middle East, the artificial intelligence event DeepFest in the Kingdom, Cityscape Global, the Global Health Exhibition and InFlavour, for the food industry, Tahaluf plans to launch further diverse original concept events, for the Infrastructure sector, the VC community, and multiple other sectors including Health, Consumer, Aviation, Consumer and Luxury. Tahaluf will also bring iconic Informa brands to Saudi Arabia, including CPHI and Cosmoprof, serving the global pharmaceutical and beauty industries respectively. For more information about Tahaluf, visit https://Tahaluf.com.

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