MTN Nigeria’s “Live It 100” youth campaign recently concluded after hosting a massive 100-hour cultural and innovation event in Lagos. Thousands of young Nigerians attended the gathering which featured music performances, gaming competitions, fashion showcases, entrepreneurship workshops, networking sessions, and digital innovation exhibitions.
The event was designed to celebrate youth creativity while providing young entrepreneurs and creators with opportunities to connect with investors, influencers, and business leaders. Participants showcased products, startup ideas, creative projects, and talents across different sectors including entertainment, technology, fashion, and media.
Many attendees described the campaign as an inspiring platform that encouraged self-expression, innovation, and collaboration among young Africans. Speakers at the event encouraged youths to embrace digital skills, entrepreneurship, and technology as tools for economic empowerment and long-term career growth.
Entertainment performances by musicians, DJs, dancers, and online content creators also attracted huge audiences throughout the event. Videos from the campaign circulated widely on TikTok, Instagram, and X, with many young Nigerians praising the initiative for creating opportunities for networking and exposure within the creative industry.
Industry observers say campaigns like this reflect the increasing influence of Africa’s youth population in driving innovation, entertainment, and digital transformation. Experts believe Africa’s young population remains one of the continent’s biggest strengths as technology and creativity continue shaping future economic growth.